Marketing Manager at Datahut for 6+ years. Leading content strategy for the company and Scales Demand generation. Writes extensively about web scraping techniques, e-commerce data analysis, and pricing intelligence.
data-quality
According to B2X, 80% of companies are not confident in their data. The idea of eCommerce Inventory management or E-commerce catalogue management is not as simple as it seems. In theory, you just have to maintain a single catalogue of all your eCommerce products. But, it’s actually a cumbersome task
explorations
The Consumer Electronics Show (CES) is one of the most awaited shows of the year. People book tickets, go there and then, you end up realising the trip was not worth the money spent. Every year more than 150000 people attend the show, and one can easily end up not utilizing to the fullest what CES 2
Competitor Pricing
In e-commerce, Pricing Strategy is king. Online shopping essentially means comparison shopping where e-retailers constantly indulge in competitor price monitoring and set theirs accordingly to maintain their dominance in the market.While many retailers emphasize product quality and ensure a decent u
brand:adidas
The Fourth Industrial Revolution is here and it’s all about the digital world. With the exponential growth of data and internet connectivity, brands are rapidly moving towards consumer-first mindset, with digital as its backbone. But how does a brand get to a point where it’s thinking is not only a
web-scraping-legality
Explore how GDPR in digital marketing reshapes compliance rules, data handling and marketing practices. Stay compliant while running effective campaigns.
explorations
The power of big data and analytics in the field of sales and marketing is no alien concept to anyone who has been following the trends in the space. The benefits of using data to generate leads, pursue them and convert them into full-fledged clients are enormous and have thus, been used across indu
explorations
In present age, technology is developing at a pace faster than our ability to keep up with it. With technologies like embedded analytics and web scraping, the marketplace has now become a lot more competitive than it was 50 years ago. Retailers have been exploring newer technologies to build competi
explorations
If Amazon and Walmart were to go head to head, whose side would you be on?Being the two giants of the retail industry, these two clash swords on a daily basis. And that’s what recently happened. In the present day, the industry is buzzing with the latest gossip about Walmart facing an embarrassing s
explorations
Data is often called the ‘new oil’ and enterprises around the world have been scampering around for innovative ways to collect data. With technologies like IoT, Blockchain, Machine Learning and Artificial Intelligence advancing rapidly, data collection, storage and analyses is a cake-walk. Companies
web-scraping-legality
From 25th May 2018, the enforcement of European Union General Data Protection Regulation (GDPR) replacing the EU’s Data Protection Directive of 1995, showed a remarkable change in the way personal data of European Union (EU) citizens is administered. Irrespective of the place where they reside GDPR
vendor-evaluation
The rate at which websites have grown in the past is simply astounding. According to Internet Livestats, there are more than a billion websites generating data and recording digital footprints. These websites and the data recorded is a goldmine for companies and brands. These are the source of a hug
explorations
Since the concept of large data centers became popular in the late 20th century, computing algorithms, computer infrastructure and hardware have also seen a major uplift and development. Data has been used to improve consumer experience and operational efficiency at workplaces across various industr