ecommerce-data
Web Scraping for Small Retailers: Post-Pandemic Growth
Small retailers can use web scraping for reputation monitoring, lead generation and so much more to make the most post-pandemic for business recovery.
Sakshi Ragini
Data Engineer at Datahut, focused on turning web scraping into repeatable workflows for e-commerce teams. Writes practical guides on scraping and analyzing e-commerce data, from setup and extraction to structuring outputs for analytics and reporting.
ecommerce-operations
Product Data Management: Inter-Departmental Sharing Guide
In any business, every department generates data points. Each product data set can transform into actionable insights. What’s interesting to note is that most of the time, data generated from one department can help another. The businesses on top of their game rely highly on inter-departmental produ
ecommerce-data
Pricing parity: Excelling Across Both Online and Offline Channels - Datahut
A valuable change is now bubbling in this world of predatory pricing. Now, premium brands are reverting to pricing parity on both online and offline channels. The reason is simple. Businesses are trying to balance the dynamics between their online and offline stores. There are various other reasons,
ecommerce-operations
Search Rank Tracking: How Web Scraping gives you the Winning Edge - Datahut
Search rank tracking involves checking the positions of various keywords that a webpage ranks for in a SERP. The search engines use their algorithm to determine this rank. By performing search rank tracking, you can design a better SEO strategy. One of the long term results of this change is increas
competitor-pricing
Price testing: How to design a framework to maximize your profit - Datahut
When you look at a product, you verify the quality, brand, and price. This triplet is crucial to consumer decision making and similarly to your ROI and sales. In several instances, you want to launch a product and, thus, need to determine its ideal price. In other instances, you want to reprice an e
ecommerce-operations
11 Competitor KPIs Every Brand Should Track - Part 2 - Datahut
A goal is valuable when you keep moving towards it with every other strategy you put forth on the table. The method retailers or businesses use to keep track of their developments is monitoring Key performance index or KPIs. Competitor KPIs can give insights about how a brand is performing. With the
ecommerce-operations
11 Competitor KPIs Every Brand Should Track - Part 1 - Datahut
As a retailer, your journey moves only in the direction of growth. That is why you are always chasing goals. As soon as you accomplish one goal, you make another and set your best foot forward. You can have several purposes, such as increasing ROI, lead generation, or increase website traffic. But h
competitor-pricing
Competitive Pricing Analysis: Hitting the Profit Bullseye
Pricing analysis is one of the most critical components of the consumer decision-making process. Businesses need to be very practical in pricing their products to gain the desired profit. The modern retailer uses the might of competitive pricing to get an edge over his competitors. With the right co
explorations
Surviving COVID-19: Supplier Management Lessons for OTAs
An online travel agency is as good as its supplier relations. In this competitive era, the only thing people deem essential is trust. As a result, there is an increased emphasis on forming long-lasting business relationships. The key to this is supplier relationship management. Through Supplier rela
explorations
OTAs Post COVID-19: Data Analytics is the Savior - Datahut
Online Travel Agencies or OTAs are the dominant force in the travel industry. Their collaborations with major airlines and hotel chains make their service inevitable. But, COVID-19 has created many hurdles. Due to this, in this ultimate battle of survival, data analytics is on the winning side. With
ecommerce-operations
Retail Marketing Strategy: The Road to Success - Datahut
Retail marketing is the road that can lead your business to success. By optimizing the strategies you use, when, and how, you can make the most out of your capital, time, and workforce. Your retail marketing strategy will help you tremendously, from customer relations to product development and bran
amazon-sellers
Amazon MAP compliance Policies: Winning Fair as an Amazon Seller - Datahut
As an Amazon seller, your playfield is highly competitive. Maintaining a strong brand identity plays a crucial role in preserving appeal among customers. One such area that requires your attention is the minimum advertised price. Sellers who violate the Amazon MAP compliance policies can taint your