Consultant writing for Datahut, focused on how e-commerce and retail brands apply data to real business problems. Writes about applications of data in e-commerce pricing, assortment, category management and how public web data feeds those decisions.
Competitor Pricing
Imagine a market where anyone can set up shop. You don't need a physical presence to run your business in the eCommerce marketplace. It continues to attract thousands of sellers with time. Something like this was prevalent during the pre-pandemic and the post-pandemic era. Business owners had to pi
Ecommerce Data
In today's world, the competition is fierce. The products you're trying to sell are competing with thousands of other products for the attention of customers. But what if you could make your product stand out?A report further states that around 87% of buyers start their product searches online. And
Ecommerce Data
In the world of eCommerce, it's easy to lose sight of the big picture. You're so focused on your customers and your products that you forget that there are other factors at play here—ones that can impact your brand in ways that you never saw coming.One of the best ways to ensure your brand's protect
Ecommerce Operations
As a real estate agent, you know how important it is to keep your finger on the pulse of the local property market.With the entry of Big Data, the real estate industry is getting more competitive, and the market players are learning the ropes to using sophisticated technology to ascertain property v
Competitor Pricing
Are you competing with the right people?The problem is that many people don't know how to identify their true competitors because they're so focused on finding all the companies that do what they do. But that's not enough. You need to find out who your customers want and then figure out who is givin
explorations
With advancements in technology, the dependency and relevance of data have increased. As a result, several industries are leveraging data insights to improve their operations. Be it the healthcare industry, sports, or even the insurance industry.The Insurance Industry is one of the most innovative a
Ecommerce Operations
Targeted marketing is the future of B2B marketing. When it comes to B2B sales, one of the biggest challenges brands face is finding the right customers. There are so many different types of businesses out there, and each one has unique needs that must be addressed by a particular kind of marketing s
Ecommerce Data
Your eCommerce product page is the most important sales tool you have and the holy grail of your online shop. It's where your potential customers' eyes will land first, and it's where you have the chance to make a great first impression.The perfect eCommerce product page is one that converts. You'v
explorations
It's the age of big data. Businesses now know more than ever before about customer behavior and preferences—and those who use that knowledge to build personalized shopping experiences are reaping the rewards (think Amazon, Spotify, and Netflix).Ecommerce companies are struggling to stay competitive
explorations
As the name suggests, the challenges in big data usually occur in handling the vast data, storing, and analyzing the set of information spread across various data stores. And these challenges need to be dealt with effectively so that it does not turn out to be a costly mistake for the organization.
Competitor Pricing
If you're an online retailer, repricing should never be manual. Why? Because it's a long, tedious process that also has a higher margin for error. It is no joke to handle thousands of items; now imagine opting for a manual method to reprice these many items. It is unproductive, but it also brings do
Competitor Pricing
The competition in the e-commerce space is fierce. Customers are more informed than ever before, and they'll easily spot when a company has great products and service, or if they're just a fly-by-night business.When you know how your competition functions, you can stand out in the industry. You mana