Consultant writing for Datahut, focused on how e-commerce and retail brands apply data to real business problems. Writes about applications of data in e-commerce pricing, assortment, category management and how public web data feeds those decisions.
data-quality
Data is the lifeblood of a business. When you have good data, your business will be able to make better decisions and see what’s working or not working with ease. Every year, organizations suffer an average of USD 12.9 million due to poor data quality. Not only does the revenue get hit, but the long
Ecommerce Data
One of the trickiest things in retail is having the right product assortment. But it's possible to create a good product assortment with the right data and a deep understanding of the buying pattern of the customers.The current pandemic is a rather challenging situation for the industry players. But
explorations
Suppose you want to figure out why there's a shift in customer behavior and a change in the online shopping trend. In that case, you must opt for data from eCommerce analytics—a process of gathering and analyzing information from different verticals within your brand that directly or indirectly impa
data-quality
Product data feeds can either drive your eCommerce campaign to success or failure. According to one report, one in four consumers has abandoned a purchase because of poor product information. Some eCommerce channels even arrive at conclusions on making your product visible for a search query based o
Real Estate
It is a wonder the rate at which the real estate industry is expanding. So naturally, the property dealers are trying to keep up with the changing market trends. However, such a volatile industry does not change in days, and several external forces influence it.Real estate agents are often quizzing
Ecommerce Data
Stepping into the world of business in this globalization requires entrepreneurs to think ten steps ahead of their competition. And with the advent of e-commerce, market players have broadened their horizons by venturing into uncharted territory to stay afloat in the industry. Change is the name of
Ecommerce Data
Product reviews are an essential part of any e-commerce business. Reviews not only help the buyers decide whether to spend on a product but also prove profitable for the sellers as positive reviews encourage more sales. Additionally, when the reviews are favorable towards the seller, it increases sa
Ecommerce Data
E-commerce witnessed a boom in 2020 after the pandemic forced people to tweak their buying style. The 'new normal' that people had to rely on brought on the accelerated digitization. However, a booming e-commerce market also gave rise to some unethical practices. Such as the widespread use of fake o
Ecommerce Operations
Learn the difference between web scraping and APIs, their benefits, limitations, and which method is best for your data needs. A complete web scraping guide.
amazon
An e-commerce juggernaut, Amazon has millions of visitors on its platform almost every day. As a result, businesses that have their presence on Amazon are competing with several other sellers. It automatically makes it difficult for a business to stand out in a pool of edgy competitors.To ensure bet
Ecommerce Data
Dynamic pricing has gained quite a lot of relevance in the e-commerce era, although it was still practiced by companies before. It is a type of pricing strategy where commodities prices tend to change as per the real-time supply and demand.As an e-commerce owner, a dynamic pricing strategy finds mor
Ecommerce Data
Product assortment is not a novel concept that got created in the digital era. However, it is one of the vital strategies used by retailers, brick and mortar, and e-commerce owners to increase their ROI and other KPIs. Product assortment strategy finds its value in traditional retailing and in busin