Web Scraping Helps Real Estate Portals To Stay Ahead Of The Competitors
Updated: Feb 12
Buying a home is one of the decisions of a lifetime and people don’t take it lightly. According to a survey conducted by SurveyMonkey – 21% people made an offer on a house without ever having seen it in person. The real estate brokers should have an understanding of what people really want to grab the biggest slice of the pie.
The real estate market is still growing and technology is disrupting this industry. Investors are pouring millions of dollars into real estate startups even though there are hundreds of them out there.
Competition is inevitable in a free market and real estate business is no exception. You need to
give people a reason to buy from you. The reasons can be credible information, multiple choices, excellent service and competitive prices. You got to help people take informed decisions based on the data you have to establish a reputation in the market.
How do you get access to this data?
The data you need is available online in real estate portals and other related websites. You can extract the details of properties, buyer and seller details and information on real estate agents.
You just need to find the data sources and extract this. The technology is called web scraping.
Here are some important points to keep in mind while you scrape data:
1) The data available online is constantly updated. In time, the gathered data becomes obsolete unless you refresh it.
2) The data should be neatly structured to use it in Analytics Softwares and other purposes.
3) It is better to store in a database to use for future needs.
4) You should have quality assurance systems in place to make sure that you have relevant data, not junk.
The success of your brand depends on how you help potential buyers to take buying decisions.
You need quality data in sufficient quantity. In short, web scraping can help you gain an edge
over your competitors.
Thanks for reading this blog post. Datahut offers affordable data extraction services (DaaS).
If you need help with your web scraping projects, let us know and we will be glad to help.