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Time Series Analysis of Amazon Air Fryers: Insights and Visualizations
The market for air fryers has seen a significant surge in recent years, and Amazon has emerged as a top seller for these innovative kitchen appliances. With air fryers offering a healthier option to traditional fried foods through hot air circulation, consumers are increasingly looking for these products.
To delve deeper into consumer behavior and preferences related to air fryers, this blog presents insights and visualizations from a time series analysis of Amazon air fryer sales data. By examining a 7-day dataset, we can uncover important trends in consumer preferences and behavior regarding sales of air fryers.
We will analyze the 7-day Air Fryer data from Amazon, whose scraping mechanism we've talked about in our previous blog: Scraping Amazon Product Category Without Getting Blocked, and gain an understanding of the following aspects:
The availability of different brands and products in each of the seven days.
Pricing trends of different brands and products in each of the 7 days.
Popularity and customer satisfaction of different products.
The rank of the top 7 brands and products.
Other relevant features of the different products.
So without further ado, let's dive into the data!
Brand and Product Range over 7 Days
Having a diverse range of products is crucial for brands as it allows them to cater to the varying needs and preferences of their customers. By offering a variety of products, brands can ensure that they are able to meet the demands of different customer segments.
Here, we will be examining the availability of different brands and products of air fryers on Amazon over a period of 7 days. The availability of different brands and products can provide valuable insights into consumer preferences and market demands.
Product Range over 7 Days
The product range is an important metric for both consumers and retailers. The product range refers to the total number of different air fryer products available for sale on Amazon. When it comes to air fryers, a greater product selection may signify fierce brand competition by giving customers more options to pick from.
Here, let's take a closer look at the product range of air fryers available on Amazon over a period of 7 days.
The range of air fryer products available on Amazon varied between 155 and 202 over the 7-day period (March 1st-March 7th, 2023). Fluctuations in product availability were observed during this period, indicating changes in demand.
On March 3rd, there was a significant increase in the product range, with 202 air fryer models available for sale compared to the previous day's range of 156.
Similarly, on March 5th and March 6th, the product range increased to 200 and 201 air fryer models available for sale, respectively, suggesting high demand on these days.
On March 2nd, March 4th, and March 7th, there was a significant decrease in the product range, with only 155, 156, and 182 air fryer products available for sale, respectively. The decrease in product range could indicate that certain popular air fryer models went out of stock due to high demand or other factors.
Brand Range over 7 Days
Brand range refers to the number of different brands that offer air fryer models available for sale on Amazon. Apart from analyzing the total product range of air fryers, it is important to understand the variety of brands available on Amazon. By analyzing the brand range of air fryers available on Amazon for 7 days, we can gain insights into the popularity and variety of different brands in this product category.
The number of brands available on Amazon has consistently and steadily increased, ranging from 56 to 71 brands over the 7-day period, and there has been no significant fluctuation in the brand range. For this period, the brand range was relatively stable, with 68 to 71 brands available. This suggests that market rivalry is growing as more brands enter the market and offer a wide range of products to meet the various requirements and tastes of consumers. Also, many popular brands like Inalsa, Philips, IBELL, Nutricook, KIING, AEXERO, Agaro, etc., are available on Amazon for the last seven days.
Pricing trends of brands and products
Apart from analyzing the product range, it is essential to study the pricing trends of different brands and products to understand consumer behavior and market trends. The sale price refers to the price at which products are offered for sale, and it typically includes discounts on the MRP. In this analysis, we will examine the pricing trends of air fryer products and brands available on Amazon over a specific period to gain valuable insights into consumer behavior and market trends.
Here we have taken the average sale price of each brand and categorized each brand into four categories such as 'Affordable,' 'Economy,' 'Expensive,' and 'Premium.' We set the price range less than 5000 as 'Affordable', between 5000 and 10000 as 'Economy', between 10000 and 20000 as 'Expensive,' and above 20000 as 'Premium.'
Here are some observations:
A large number of air fryer brands here fall under the "affordable" and "economical" category, indicating a high demand among Amazon customers for budget-friendly air fryers priced between Rs.10000. This is because many consumers look for affordable options when buying home appliances such as air fryers.
On the other hand, demand for high-end air fryers on Amazon may be low given the relatively small number of air fryer brand names that fit into the "expensive" and "premium" pricing categories. This may be because many consumers are not willing to pay a premium price for air fryers that offer additional features or higher quality. In general, the data on air fryer price categories on Amazon provides insight into the range of options accessible to customers wishing to purchase an air fryer as well as the demand for various types of air fryers among Amazon customers.
The sale price of some Air Fryer products on Amazon has varied over the last 7 days. Specifically, the Faber 1300W, 2Liter Hot Air Fryer (FAF 2.0 BK) Black - Small, the Philips Essential Air Fryer HD9252/70, the SKYLINE VTL-5424 2000-Watt Deep Fryer, the INALSA Air Fryer 2.5 L Inox-1200W, the PHILIPS Digital Air Fryer HD9252/90 , 7 Pre-set Menu, 1400W, 4.1 Liter, with Rapid Air Technology and the Philips Daily Collection HD9218 Air Fryer & PHILIPS HL1655/00 Hand Blender, 250W have experienced more price deviations during this period. These products' sale prices may vary as a result of a variety of variables, including shifts in demand, fluctuations in supply and demand, promotional offers, and seller competition. But, it's important to remember that price changes will happen frequently on e-commerce platforms like Amazon, so it gives a good idea for the customers to keep an eye on the prices and take advantage of deals and discounts when available.
Also read: How to Build an Amazon Price Tracker using Python
Assessing Popularity of Different Products
Popularity is an important aspect to consider while analyzing any product based on the number of reviews they receive. Analyzing the number of reviews for different air fryer products and brands on Amazon can provide valuable insights into consumer behavior, preferences, and market trends and Indicate that they are popular with consumers and have a strong reputation for quality, while products with few reviews may be less popular or less reputable. This allows us to identify which products and brands are in high demand, experiencing growth or decline in popularity, and struggling to gain traction in the market. Consumers intending to buy an air fryer and businesses looking to grow the air fryer market will both find this information beneficial.
Majority of air fryer products on Amazon fall under the 0-500 review category, indicating the presence of new or less popular products.
Some products have received moderate to significant number of reviews ranging from 500 to 4500, indicating positive customer feedback and attention.
There is little competition among well-established businesses as only a few products have more than 4500 reviews.
Overall, the data suggests that most air fryer products receive few favorable customer reviews. However, some products have garnered a lot of attention and positive customer reviews.
When observing from a brand perspective:
56 air fryer brands on Amazon have less than 500 reviews, indicating the presence of new or less popular brands on the platform.
Some of these brands include Mazoria, Morphy Richards, Ninja, and Nutricook.
AmazonBasics, Aria Air Fryers, Hawells, Inalsa, KENT, PHILIPS, Pigeon, and Prestige SOLARA Varada are moderately popular brands with 500 to 2000 reviews, indicating positive responses and attention from consumers.
Brands with 2000 to 7500 reviews, such as Ariate, Presto, Hamilton Beach, Instant, and Prosenic, have gained considerable popularity.
Instant Pot, manufactured by Instant Brands, is the only brand with over 7500 reviews, indicating significant attention and positive feedback from consumers.
Assessing Customer Satisfaction for Different Products
When it comes to analyzing various products, customer satisfaction is an essential factor to consider. Star ratings provide valuable insights into how well a product meets the needs and expectations of its users. The ratings serve as feedback from customers who have used the product and therefore have a significant impact on a product's sales and brand growth. Positive ratings are likely to increase a customer's trust and confidence in the product, while negative ratings may result in losing customers.
Here are some observations on the star ratings:
The majority of air fryer products on Amazon have a star rating between 4.0-4.5 range (96 products).
42 products have a rating between 3.5-4.0 and 4.5-5.0 star rating ranges. This suggests that most consumers who purchased and evaluated these products are satisfied with their features and functionality.
A small number of products have low star ratings, including 5 products with a rating between 1.0-2.5 and 15 products with ratings between 2.5-3.0, while 8 products have no rating.
Generally, most air fryer products on Amazon are well-regarded by customers, and only a few have a star rating below 3.0.
There are 20 products for which customer satisfaction ratings are not available, which may indicate that the product is new or has insufficient reviews to give a reliable rating.
Observations from a brand perspective:
The majority of brands on Amazon have high average star rating between 4.0-4.5 (30 brands). Brands including Instant, Pigeon, Prestige, SOLARA, Skyline, USHA, and Xiaomi fall under this range
9 brands have an average rating between 3.5-4.0, and 11 brands between 4.5-5.0. Higher-rated brands include Instant Pot, Lifelong, Morphy Richards, AmazonBasics, Havells, KIING, and MAZORIA. Consumers are generally satisfied with their air fryer purchases from these brands.
Brands with lower average star ratings below 3.0 also exist.
Overall, the data suggests that most brands on Amazon have been able to satisfy their customers with their air fryer products.
Ranking of the top 7 brands and products.
It can be overwhelming to find the best air fryer brands and products on Amazon due to the abundance of options. To assess the quality and popularity of these products, one can refer to the Air Fryer Rank. This ranking system takes into account customer feedback, sales, and overall rating, among other variables. It is updated hourly to reflect recent product sales and user reviews.
For this analysis, we will focus on the top 7 air fryer brands and products on Amazon based on their rank over a 7-day period.
Here are some observations:
Pigeon Healthifry Digital Air Fryer has been the top-ranked product on Amazon for seven days in a row.
The second and third-ranked products are both from Philips: PHILIPS Digital Air Fryer HD9252/90 with Touch Panel and PHILIPS Air Fryer - India’s No.1 Air Fryer Brand.
Pigeon is the top-ranked brand among all 71 brands in the Amazon air fryer category during these 7 days.
Other top-ranked brands include KENT, Havells, SOLARA, Morphy Richards, Philips, and HESTIA.
Relevant Features of the Products
When buying an air fryer from Amazon, there are some critical aspects to consider to ensure you get the best air fryer for your needs. Some relevant features to consider include wattage, capacity, material, weight, country of origin, color, etc.
Wattage is an important factor because it determines the power of the air fryer and how quickly it will cook your food. Generally, air fryers range from 800 to 1800 watts, with higher wattage models being more powerful and therefore, able to cook food faster.
The capacity of the air fryer is another important consideration because it impacts how much food you can prepare at once. Smaller models are appropriate for single people or couples, while larger models are appropriate for families and people who enjoy entertaining huge crowds.
The material is a relevant feature to consider as it will affect the durability and performance of the air fryer. Common materials are plastic and stainless steel. Stainless steel is frequently favored for its durability and sleek appearance.
The weight of the air fryer can impact its portability and ease of use. Some air fryers are lightweight and easy to move around, while others are heavier and may be more difficult to transport. It can also impact its stability on the countertop. Heavier models are generally more stable and less likely to tip over during usage, whereas lighter models are more prone to tipping.
Country of origin
Another aspect that may be significant to some customers is the product's country of origin because it has an impact on its dependability and quality. Other air fryers are produced in nations like China or India, while some are made in the USA.
Color is a feature that may be important to some consumers who want their air fryer to match their kitchen decor. Black, white, red, and stainless steel are among the hues that most air fryers are available in.
The insights and visualizations from our analysis of Amazon air fryer sales data over a 7-day period provide valuable information about consumer behavior and market trends. By examining the availability of different brands and products, pricing trends, and other relevant features of air fryers, we can gain insights into consumer preferences and market demands.
The data suggests that the market for air fryers is growing, with an increasing number of brands and products available on Amazon to meet the varying needs and preferences of customers. Additionally, affordability appears to be a significant factor in the purchasing decisions of consumers. Overall, this analysis can be useful for consumers looking to purchase air fryers, as well as for retailers and manufacturers looking to understand market trends and consumer behavior.
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