Inside Amazon US: What Data Analysis Reveals About Vlogging Gadgets
- Aarathi J
- Aug 20
- 4 min read
Vlogging has rapidly grown from a niche hobby to a mainstream form of storytelling. Whether it’s travel diaries, product reviews, or daily life updates, millions of creators rely on gadgets to capture and share their experiences online. But what gadgets are vloggers actually buying?
To answer this, we analyzed 1,177 vlogging products listed on Amazon US, covering details such as price, discount, brand, rating, and product type. The findings reveal fascinating trends about what makes vlogging gear popular, affordable, and well-rated among creators.
Let’s dive into the highlights.
Pricing: Accessibility Over Luxury
When it comes to cost, vlogging gear is surprisingly budget-friendly.
88% of products fall in the $0–500 range, showing that the market is largely geared toward affordability.
The mid-tier ($501–2000) accounts for just 7.2% combined, while high-end tools above $3000 make up barely 1%.
This distribution highlights a democratized market—creators don’t need to break the bank to get started. Premium equipment exists but remains niche.
Discounts: Rare but Strategic
Everyone loves a good sale, but how often do vlogging gadgets actually get discounted? The data suggests: not much.
61% of products have discounts below 10%, meaning many items are sold close to full price.
Only 2% of gadgets feature discounts above 50%.
The steepest discounts (80–90%) are almost nonexistent.
For shoppers, this means flashy banners might exaggerate value. Big markdowns are rare, so choosing gear often comes down to balancing features and price rather than relying on discounts.
Ratings: A Strongly Positive Market
Vlogging gadgets on Amazon enjoy generally high customer satisfaction.
81% of products are rated between 4–5 stars.
Only 1% dip below 3 stars.
Around 10% sit in the 0–1 star range, which often includes either poorly received items or new listings without reviews.
This tells us most products available are either genuinely good or filtered by market demand. For creators, the odds of buying well-rated equipment are high.
Leading Brands: Familiar Giants Meet Rising Players
Some brands dominate the vlogging market with a wide range of products:
Fujifilm leads with 43 listings, followed by ULANZI (39) and Canon (34).
Sony and Movo tie at 24 each.
Budget-friendly names like NEEWER, UBeesize, and ORDRO hold strong ground with 21–22 listings.
DJI and SMALLRIG add diversity with stabilizers, drones, and rigs.
The mix shows how both established camera giants and newer, affordable brands coexist, shaping a market that serves professionals and beginners alike.
Price vs. Ratings: Value Doesn’t Always Mean Expensive
Comparing average prices with ratings uncovered a key insight: affordability often wins on customer satisfaction.
Fujifilm tops pricing at $2226, but lacks sufficient rating data in the dataset.
Canon ($991, 3.72 rating) and Sony ($1570, 2.03 rating) show that high prices don’t guarantee better feedback.
Ulanzi ($28, 4.44 rating) and UBeesize ($31, 4.57 rating) shine as affordable yet highly rated choices.
DJI strikes a balance—$455 with a 4.48 rating.
In short, budget brands like UBeesize and Ulanzi are not only affordable but also loved by customers, proving that creators don’t need to overspend for quality.
Customer Favorites: High-Rated Niche Brands
Interestingly, some lesser-known brands outperform household names in customer satisfaction.
Rythflo and Monitech lead with 4.68 ratings, followed by Fotopro (4.67).
FIFINE, UBeesize, and SMALLRIG all hover around 4.57–4.6, showing that niche players can win big with reliability and affordability.
For creators, this means exploring beyond big names can often reveal better deals with equal—or higher—quality.
Discounts by Brand: Who’s Most Generous?
Some brands consistently offer deeper discounts than others:
PQRQP leads with 36.5% average discounts, also ranking high in customer satisfaction.
FJFJOPK and CAMBOFOTO follow at 28%+.
Movo, SelfieShow, and Saneen offer steady 23–25% discounts.
The overlap of high discounts and high ratings (e.g., PQRQP) shows that shoppers can find rare “best of both worlds” deals.
Product Types: The Essentials of Vlogging
The dataset grouped gadgets into three major categories:
Tripods (39.3%) lead slightly, with countless variations (flexible, tabletop, stabilizers).
Cameras (37.3%) follow closely, from action cams to mirrorless models.
Microphones (23.4%) take a smaller slice but remain critical for quality content.
This spread reveals a balanced ecosystem: visual stability and quality dominate, but sound equipment holds a specialized niche.
Which Gear Costs the Most? A Surprising Twist
Contrary to what many would expect, tripods—not cameras—had the highest average cost.
Tripods average $737, likely due to high-end stabilizers and pro rigs.
Cameras average $478, spanning budget-friendly to premium models.
Microphones average $287, making them the cheapest entry point for creators.
This shows how “accessories” like tripods can carry premium value when designed for professional use.
Category Leaders: Brand Specializations
Looking at each category reveals distinct brand strengths:
Cameras: Canon and ORDRO lead alongside a significant number of unbranded products.
Microphones: Movo dominates with 20 listings, while BOYA also has a strong presence.
Tripods: Fujifilm (32) and Ulanzi (31) show their stronghold in stabilizing gear.
This breakdown highlights how brands often specialize, building reputations in certain niches.
Final Thoughts
The analysis paints a clear picture of a diverse, competitive, and accessible vlogging gear market on Amazon US.
Budget-friendly gadgets dominate, but many still earn top ratings.
Discounts are modest overall, but certain brands consistently offer great value.
Tripods surprisingly outprice cameras, while niche brands often outperform giants in customer love.
For creators—whether beginners or professionals—the good news is clear: today’s market offers reliable, affordable, and varied options to build the perfect vlogging setup.
👉 Want the full analysis with charts and data? Download the complete documentation here.
FAQ SECTION
1. What is the most common price range for vlogging gadgets on Amazon?
Most vlogging gadgets fall in the $0–500 range, making them highly accessible for beginners and hobbyists.
2. Are vlogging gadgets on Amazon usually discounted?
Not really. Over 60% of gadgets have discounts below 10%, and only about 2% get discounts above 50%, so deep deals are rare.
3. Which brands dominate the vlogging gadget market?
Top brands include Fujifilm, Ulanzi, Canon, Sony, and Movo, alongside rising budget-friendly names like UBeesize and ORDRO.
4. Do expensive vlogging gadgets have better ratings?
Not always. Brands like Ulanzi and UBeesize offer affordable gear under $50 but still earn 4.4+ star ratings, sometimes higher than premium brands.
5. What type of vlogging gear is most popular?
Tripods and cameras dominate Amazon listings, making up over 75% of all products, while microphones account for about 23%
