Amazon Menstrual Cup Category Analysis: What Shoppers Prefer & How Brands Compete
- Anusha P O
- 2 hours ago
- 8 min read
Menstrual cups are no longer a niche product. As more consumers look for sustainable and cost-effective menstrual hygiene solutions, Amazon has become a key marketplace for discovering, comparing, and purchasing menstrual cups.
But with hundreds of brands, wide price variations, heavy discounts, and thousands of reviews, how do shoppers actually decide which menstrual cup to buy?
To answer this, we scraped real Amazon menstrual cup listings and analyzed pricing, discounts, ratings, reviews, and brand positioning using exploratory data analysis (EDA).
In this blog, we uncover menstrual cup pricing trends on Amazon, identify top-performing brands, analyze customer sentiment, and reveal what truly drives conversions in this fast-growing category.
Key Findings from Amazon Menstrual Cup Category Analysis
Based on Amazon marketplace pricing data, we find the following key themes
A small set of brands dominate visibility, with the top 10 products capturing over 80% of all ratings.
Most menstrual cups compete below ₹1,000, creating intense mid‑range price pressure.
Heavy discounting is widespread and used as a primary visibility lever.
Customer satisfaction remains consistent across price bands, indicating that higher prices do not guarantee better ratings.
Amazon Menstrual Cup Market Overview
Category Leaders
Known for strong brand presence, high review count, and wide product assortment. Sirona appears as a clear leader in shopper engagement.
Another widely recognized name in the menstrual hygiene space, holding its position through consistent ratings, pricing strategies, and marketing visibility.
Which brands have the highest average price?
This plot provides a compact but powerful overview of the menstrual cup category on Amazon. It highlights the competitive landscape, pricing trends.Â
This bar chart compares the average sale price of menstrual cups across brands, helping highlight how different brands position themselves in terms of pricing. Each bar represents a brand, and its height shows the average price customers actually pay.
Key Insights
LENAÂ clearly stands out as the most expensive brand, with a much higher average price than all others.Â
Cora and Asan follow, indicating a premium pricing strategy.Â
Most remaining brands are clustered below ₹1,000, showing strong competition in the mid-price segment.Â
The price compression suggests that real competition happens around affordability rather than premium differentiation.Â
Strategic takeaway:Â New brands attempting premium positioning without established trust face a steep adoption barrier.
How Shoppers Engage with Menstrual Cup Brands: Ratings Breakdown
From the chart, it’s clear that Sirona leads by a wide margin with an average rating count of 8.1k, making it the most reviewed and likely the most purchased menstrual cup brand in the dataset.
Peesafe follows with around 7.6k average ratings—showing strong brand presence but still behind Sirona.
Key Insights
Sirona dominates the market, receiving almost 40% more ratings than the second-ranking brand.
Only two brands (Sirona and Peesafe)Â have exceptionally high customer engagement.
The middle tier—brands like LENA (3.2k) and Carmesi (3.0k)—receives moderate but solid engagement.
The overall distribution is highly uneven, suggesting that customer trust and recognition are concentrated among a few leading brands.
The average rating count per brand provides strong insight into market popularity and customer trust. A clear pattern emerges: a small number of brands dominate customer attention, while the rest compete in a much narrower visibility range. Understanding this helps businesses identify leaders in the category, gaps in competition, and opportunities for growth.
Who Discounts the Most?
From the chart, it’s clear that MW PARIS offers the highest average discount at 84%, making it the most aggressive discounter among the listed brands. This could be a strategy to capture more market share or increase product visibility.
Nbhaag Enterprise (76.67%), Bildos (73%), and VSEI (70%)Â also provide steep discounts, indicating that they compete heavily on price.
On the other end, brands like LADY GO (60.5%)Â and Mowell (59%)Â offer comparatively moderate discounts. These brands may rely more on product quality, brand reputation, or consistent pricing rather than heavy promotions.
Key Insights
1. Strong promotional competition
There is a clear trend of high discounting across most brands, showing that the menstrual cup category is price-competitive on Amazon.
2. A few brands rely heavily on discount-driven visibility
Brands such as MW PARIS, Nbhaag Enterprise, and Bildos offer 70%+ discounts on average, suggesting a strategy geared toward increasing conversions through price drops.
3. Lower-discount brands may be positioned as premium or stable
LENA and Ezcup maintain lower-than-average discount percentages, which could indicate:
A more premium positioning
Dependence on brand trust rather than promotion
Steady pricing with minimal fluctuations
4. Wide variation indicates fragmented pricing strategies
Discount percentages range from 59% to 84%, showing that brands are experimenting with different approaches to attract buyers.
5. Discounting is a major driver in this category
The overall high discount levels suggest that customers shopping for menstrual cups may be price-sensitive, and brands respond by offering deep discounts.
The analysis of average discounts by brand reveals that the menstrual cup category on Amazon is highly competitive, with many brands relying heavily on aggressive promotions. While a few brands maintain moderate discounts, most are using steep markdowns to stand out. This highlights the importance of pricing strategy in customer acquisition, especially in categories where multiple brands offer similar products.
Price Band Analysis – How Menstrual Cup Products Are Distributed Across Budget, Mid-Range, and Premium
This table explains how prices are distributed across the category. Understanding price bands helps to identify where most products are positioned, how brands target different customer groups, and whether higher-priced products deliver better customer satisfaction.
The table summarizes how many SKUs(How many products belong to that price band) fall into each band, along with the average rating and average price for that group.
Key Insights
The Budget segment (≤ ₹500) is the largest group, with 185 SKUs. This means most menstrual cup products on Amazon fall into the low-price category. Despite being the cheapest tier, the average rating is 4.24, showing that customers are largely satisfied even with budget-friendly options.
The Mid-range segment (₹501–₹1000) has 70 SKUs. This segment holds a balance between affordability and quality, and it actually has the highest average rating of 4.30 among all three tiers. This suggests that customers may perceive mid-range products as offering the best value for money.
The Premium segment (₹1001+) has only 36 SKUs, making it the smallest group. Even though these products are priced much higher (average price ₹1817), the average rating is 4.27, similar to the budget tier. This indicates that paying more does not necessarily translate to higher customer satisfaction.
Pricing does not strongly influence ratings : All segments have similar ratings (4.27–4.30), showing that customer satisfaction is not dependent on price.
The price band analysis shows that the menstrual cup category on Amazon is heavily skewed toward budget products, with consistent customer satisfaction across all segments. Mid-range products emerge as the sweet spot for value, while premium offerings remain niche and do not necessarily deliver higher ratings.
Rating Concentration Analysis – How Few Products Capture Most Attention
This table shows how customer ratings are distributed across top-performing products, helping us understand visibility and competition within the category.Â
The data clearly indicates a highly concentrated market: the top product alone accounts for 18.55%Â of all ratings, while the top 5 products capture nearly 68%, and the top 10 account for over 84%Â of total engagement.Â
This means customer attention is heavily focused on a small set of listings, making it harder for new or lesser-known products to gain visibility. In such a setup, success is driven by breaking into the top tier, as most demand and trust are concentrated around established bestsellers.
Customer engagement is highly concentrated. Sirona and Pee Safe lead by a wide margin, benefiting from review momentum that reinforces Amazon’s search and recommendation algorithms. Once brands cross a critical review threshold, visibility compounds.
Implication: New entrants must plan explicitly for review velocity and early trust‑building to escape the long tail.
Revenue Drivers of the Category: What Influences Customer Decisions
This chart highlights the most frequently mentioned product attributes in customer reviews, showing what shoppers care about most when making purchase decisions. Quality leads by a clear margin, followed closely by comfort and ease of use, indicating that customers prioritize reliability and everyday usability over everything else. Value for money also plays a strong role, reinforcing price sensitivity, while softness, though mentioned less often, remains an important factor affecting user comfort. Overall, the chart shows that functional performance and user experience are the strongest drivers of customer trust and conversion in this category.
Strategic Implications for Brands
The mid‑range price band is the safest entry point for new launches
Review accumulation is as critical as product quality
Transparent pricing may build long‑term trust in health‑focused categories
Messaging should emphasize comfort, leakage security, and ease of use
About the Data
Datahut provides end-to-end marketplace data extraction and category intelligence for brands, retailers, consultants, and data teams.
We help organizations move from raw marketplace data to clear, defensible decisions using compliant, scalable data pipelines across Amazon and other e-commerce platforms.
If you’re evaluating this category—or any other Amazon or e-commerce segment—Datahut can support your analysis with reliable, scalable data pipelines.
Conclusion: Turning Category Data Into Competitive Advantage
Key Takeaways from Amazon Menstrual Cup Data
Budget products dominate listings but not satisfaction
Mid-range products deliver the highest perceived value
Heavy discounting is the norm, not the exception
Comfort and leakage protection drive conversions more than price
Brand trust concentrates around a few leaders like Sirona and Pee Safe
The Amazon menstrual cup category demonstrates a pattern common across many fast‑growing e‑commerce segments: intense price competition, heavy reliance on discounts, and extreme concentration of customer trust around a few dominant listings. In such environments, intuition and surface‑level metrics are not enough.
Winning brands are those that understand where competition is truly happening (price bands, review velocity, visibility thresholds) and why customers choose one product over another (comfort, leakage security, ease of use). Category‑level data makes these dynamics visible—and actionable.
For teams making decisions around pricing, positioning, product launches, or marketplace expansion, having access to clean, structured, and continuously refreshed data is no longer optional. It is a strategic requirement.
About Datahut
Datahut provides end‑to‑end marketplace data extraction and category intelligence for brands, retailers, consultants, and data teams. We help organizations move from raw marketplace data to clear, defensible decisions.
If you’re evaluating this category or any other Amazon or e‑commerce segment—Datahut can support your analysis with reliable, scalable data pipelines.
FAQ Section
1. What do shoppers look for most when buying menstrual cups on Amazon?
Shoppers primarily focus on comfort, leakage protection, ease of use, and overall product quality. Customer reviews show that comfort and leakage security are the strongest emotional drivers influencing purchase decisions.
2. Which price range of menstrual cups performs best on Amazon?
Mid-range menstrual cups priced between ₹501 and ₹1000 perform best in terms of customer satisfaction. This segment balances affordability and quality, achieving the highest average ratings compared to budget and premium products.
3. Do higher-priced menstrual cups receive better ratings on Amazon?
Not necessarily. Data shows that premium menstrual cups do not receive significantly higher ratings than budget or mid-range products. Customer satisfaction remains consistent across price bands, indicating that higher prices do not always mean better performance.
4. How important are discounts in the menstrual cup category on Amazon?
Discounts play a major role in shopper decision-making. Most brands rely heavily on aggressive discounting to stay competitive, improve product visibility, and increase conversions in this crowded category.
5. Which menstrual cup brands dominate customer engagement on Amazon?
A small number of brands dominate customer engagement, with Sirona and Pee Safe leading in average rating counts. These brands benefit from strong brand trust, high visibility, and consistent customer feedback.
6. What are the most common customer complaints about menstrual cups?
The most common concerns raised in customer reviews relate to softness and leakage. While overall sentiment is positive, these issues significantly impact trust and repeat purchases.
7. How competitive is the menstrual cup market on Amazon?
The menstrual cup category on Amazon is highly competitive, with over 60 active brands and nearly 300 product listings. Pricing, discounts, reviews, and brand visibility all play critical roles in gaining shopper attention.