- Muskan Goel
Web Scraping For Lead Generation: Get High-Quality Sales Leads
For any business, acquiring new customers is crucial, and the best way to do this is through lead generation. Your sales team can convert as many leads as possible, but it's a challenge to get thousands of potential customers if your company has limited resources. The process of capturing several thousand new leads could be daunting, especially if your company has a limited sales team.
But web scraping has a solution for you!
How difficult it can be to generate leads manually
The manual lead generation process basically involves four stages that are:
finding the lead source, i.e., the related websites,
searching and manually extracting the details,
cleansing the necessary data and potential customers
lastly, structuring the information into a readable format.
Additionally, your lead generation campaign needs to be updated regularly. What tends to work presently may not work the following year. Thus, it can be too complicated for businesses to manually scrape new leads now and then in this dynamic era of changing consumer needs.
For this, either the businesses end up spending a lot of time on these leads or a lot of money by buying these leads from external sources. This is an inefficient process that takes too much time and effort. With web scraping, it is possible to scrape hundreds of quality leads in a structured format without wasting the necessary time, money, and effort?
How web scraping can help you in generating relevant leads?
From directory sites to social networking sites to emails and content marketing, lead information can be found all over the internet. All you have to do now is find the relevant ones for you. In addition, you get to choose where your leads come from with lead scraping tools. This has a significant effect on lead quality, and as you probably already know, better leads result in even more sales.
Let's take a real-life example of how web scraping can help you in finding the relevant leads in comparatively no time:
You need leads: If you are selling massaging oil to the Spas in the United States and you would like to find a lot of audience int. You need to have their names, contact details, interests, and many more.
You take the help of online business directories: For lead generation, instead of manually scraping details, you act smartly and take the help of an online business directory - Yellow Pages. There, you search "Spas in the US" and get a list of people who will be interested in your massage oils for sure.
You take the help of web scraping to scrape business directories: Now, even after you have reduced your work to a great extent, it can still be challenging for you to scrape those thousands of business details manually. You will have to go from page to page and structure the required information in a readable format. But what if I say that you can get all the contacts in a desirable format without arranging them yourself?
This is where Web scraping comes in. A lead scraper will scrape the needful websites and business listings for business names, contacts, and listing URLs for every business on that page. And then, you will be served with a ready-to-process list to proceed with the sales targets.
This lead scraping method through several business directories, online platforms, social networking sites, and many more media will help you scrape thousands of high-quality leads in mere minutes. The leads could be in industry or location-specific sites, B2B leads, government sites, and even your competitor's website. Isn't that amazing? I am sure your answer is the same!
Benefits of a lead scraper for your business:
1. Discover your target audience:
The very first step in lead generation is to understand your target audience. You need to know the customer base, preferences, demographics, purchase history, and many more to understand if they will be interested in you or not. Web scraping helps you access all this information to plan the lead generation strategy, and then the sales team can start the sales pipeline as soon as possible.
2. Quality leads:
Web scraping lead generation aims to generate high-quality leads with a strong desire to buy your product. The opportunities of converting leads into customers increase when a business focuses on lead quality. Lead scraper helps you with relevant, quality leads with utmost accuracy.
3. You can scrape as frequently as you want:
You can scrape the web daily, monthly, or weekly to feed your CRM with up-to-date, accurate, dependable, and structured data. Getting new leads every day seems complicated, but with web scraping, your CEO and sales team won't have to hear the "I don't have enough leads" phrase again and again. With minimum effort needed, you will be good to go!
4. Understand your customer base in a better way:
You must know the industry trends before generating leads. With web scraping, you can also generate leads in various other ways. You can track your rivalries, know your customer and their preferences, do market research, advanced lead searches, know the trends in the market, create categories, and much more with valid and realistic sales leads data.
5. Saves hundreds of hours:
As mentioned early, manual lead scraping will require hundreds of hours and consistent effort, and then too, business leads may not be relevant to your product. But, with web scraping, you get those thousands of contacts within a few hours or even minutes of running the lead scraper. This scraping tool allows businesses to avoid wasting time on leads that are unlikely to convert into sales.
6. Error-free scraping:
A leads scraper can process through web pages for appropriate leads based on keywords. Thus, using a lead extractor, you can get access to exact contacts who will surely be interested in the product line. And in fact, with manual scraping, you may face copying faulty information errors, but you are all safe with lead scraping! It improves the efficiency of your lead strategy and allows you to understand better who you're advertising to during the marketing stage.
Now you know how to get enough qualified sales leads inside your CRM and that too in the least time possible. Whatever your product or service is, all you have to do is find a suitable web scraping service, and you can hand over the stress to the concerned team easily. Numerous case studies demonstrate how organizations worldwide scrape business listings to fuel their lead generation.
Given the importance of web scraping, a customized lead scraping service is the one that can provide you with a competitive advantage by allowing you to discover quality leads. Datahut offers affordable data extraction services (DaaS) and helps businesses acquire high quality leads. Contact Datahut to learn more.