Datahut Blog

With the world becoming more data-centric and digitization burgeoning into every aspect of our lives, the amount of publicly available data has increased several folds. We are currently into the era of Big Data , where a huge amount of data is finding its way towards valuable insights for various businesses. One of the industries which heavily leverage data-based insights is Digital Marketing , one of the widespread utilization of behavioral data. It is essentially used to

From 25th May 2018, the enforcement of European Union General Data Protection Regulation (GDPR) replacing the EU’s Data Protection Directive of 1995 , showed a remarkable change in the way personal data of European Union (EU) citizens is administered. Irrespective of the place where they reside GDPR is applied to all the companies that process personal data of the citizens of EU. The ultimate goal of the regulation is to empower individuals over their personal information and

Giving more and more right to the consumer always seems like the right thing to do, but what will it mean for you as an SMB? Since the GDPR   come into force, companies have been scrambling to keep up with the new law.  It applies thought out EU and gives much more say to the consumers regarding what info about them the company can collect. In this great scheme of things, where do the SMBs find themselves? Let’s look at a few questions that might be circling around your head

The newly released update, The General Data Protection Regulation (GDPR), is EU’s latest data protection regulation. Coming into force in May, it introduces significant new rights for those living in the EU, such as the right to request information on all data a company holds on them and for it to be deleted, as well as responsibilities for “ data processors ” – any business, public body, NGO or other organisation that handles personal data. GDPR strengthens individuals’ dat