Datahut Blog

Every industry in the world is moving towards data-driven decision making , then one of the most popular and highest grossing industries definitely has employed analytics and data sciences in its operations. We are talking about the media and entertainment (M&E) industry . If you are associated with the industry in any way and your question is how to use analytics to maximize the potential in this industry across all domains, you are at the right place! The increased technol

Today’s online shoppers don’t only buy products, but they also buy experiences. How quickly does the screen load, how seamless are the payment options; all these and more determine whether you have a loyal customer or not. A market which changes faster than the tides, its best to have your consumer hooked the moment they enter your retail space. And, the best way to do it is through online merchandising . The online consumer is often at a loss. He can’t feel the fabric, can

In e-commerce, Pricing Strategy is king . Online shopping essentially means comparison shopping where e-retailers constantly indulge in competitor price monitoring and set theirs accordingly to maintain their dominance in the market. While many retailers emphasize product quality and ensure a decent user experience, a good pricing strategy definitely triumphs them all. Consumers are hungry for better price deals, frequent discounts and scour a variety of sites to find the pri

IoT a.k.a the Internet of Things is not just a buzzword. It is a remarkable piece of technology that converts any physical object into a smart device. IoT is the process of controlling several connected devices using an automated intelligent framework of sensors, analytical and computing capabilities. What drives the IoT infrastructure is the huge volume of data that is generated by all devices and its consumers. Data stored in a centralized location can be processed, analyz

Think of a world where you never have to visit a bank, where all the financial services are merely the touch of a button away. The applications of big data in fintech today is advancing at a rapid pace with the financial sector being one of the biggest contenders.  It is now possible to get verifications done through your phone’s fingerprint scanner. There are already algorithms in place which are capable of analyzing your financial history and suggest the best deal for you.

The travel industry is now a part of the bandwagon of the various other industries that use big data analytics in their regular operations. People generate a lot of data in all their activities and decisions with activities ranging from searching for holiday destinations to buying rucksacks online. Even while traveling across the globe, people tend to leave a lot of trail on the internet. While people generate a lot of direct data on the open-source internet voluntarily or i

Imagine getting an extremely relevant and vital piece of information, for as little as $3.33 per hour. How appealing it sounds? One of the key findings in Distil Networks new report, 2016 Economics of Web Scraping states that any information can be scraped. Be it an entire website, product description, customers reviews, competitor pricing or any desired information can be extracted for less than a cup of coffee. Adhering to the fact that internet is an ocean of data and th

One can say   Web Data Extraction  is at the heart of today’s businesses.  In the earlier days, people generally assumed that data extraction is just used to scrape information.  But with the recent advancement in technology, data extraction has become an effective method to organize and compile the existing information for the further use. It is especially helpful when it comes to simplifying the existing database to improve productivity and market research.  It has made a h

The rate at which websites have grown in the past is simply astounding. According to Internet Livestats, there are more than a billion websites generating data and recording digital footprints. These websites and the data recorded is a goldmine for companies and brands. These are the source of a huge amount of data-driven insights and consumer needs, which can help any brand skyrocket their business. Giants like Amazon, Walmart, Zara all in the past have relied on big data to

Confusion and uncertainty are the two new constants in our lives now. The consumer is confused on what to buy and the retailers are confused on what marketing technique to use in order to ensure an increase in sales. To add to this, new trends and technological developments make it difficult to keep pace with the ever-transient market. So how in the midst of this chaos called e-commerce, does one make a decision that ensures not only their survival but also profits? Well, the

In today’s day and age, web scraping has become an online arms race no internet marketer can avoid . Market giants like Amazon and Walmart have been using this growth technique for ages and turned around their businesses to a great extent. Smaller and middle organizations have begun to realize the importance of scraping valuable data from the internet that essentially helps businesses drive decision making using big data insights . While web scraping is perceived as a rela

As the internet expands and the technology advances, there is more and more every day we can do with the information that is generated each day. As big data comes into play, unusual information sources have cropped up, which upon analyzing can give insights into human behavior and consumption patterns. This has been a boost to all the industries like retail , real estate , hospitality, travel etc. But lately, journalists have begun to harness the power of big data analytics

Companies are not only about the work they do, they are also very much about the people that work there. It is possible for any organization to get the best equipment and latest technology from around the block, but it’s the people that operate them, that make the actually make the technology work to its fullest. So investing only in the latest tech is not the key to success, a company also needs to invest time and money in training its employees. Big Data in Employee Trainin

We all love talking. We chat about the weather, discuss the inflation rates; complaint about the nanny never making it on time and sometimes we just talk to pass time. But these conversations aren’t idle gossips when done right, they are a gold mine. When you and the local shopkeeper near your house share antics and a hearty laugh; he has scored himself a loyal customer right there. He is already ahead of all those 88% of the businesses out there. Conversions are the life of

There was a time when real estate dealings were discrete, paper-based operations done on a one to one basis. With the rise of the internet and every industry finding its way into it, real estate began to realize its true potential on the web. There is no denying the fact that the internet is the most useful tool at a seller’s disposal. With a large number of potential buyers online, realtors find the internet an excellent source to advertise property listings, hereby automat

With the advancement of big data analytics and machine learning algorithms in day to day lives, a modern company today spares no expense in utilizing them for their betterment. From e-retailers, healthcare, tourism, and travel to name a few, each industry is open to exploring the prospects of a data-driven functioning for a profitable business. In this epoch of data-driven disruption, how could the real estate industry stay behind? One of the most competitive industries toda

Recently Jeff Bezos, founder of e-commerce giant Amazon , overtook Bill Gates to become the richest man on Earth. With Amazon’s immense success in the e-commerce sector, this comes as no surprise.  There are various aspects to a business that makes it a success. Keeping up with the latest trends, product availability, customer experience, consumer satisfaction, efficient delivery systems, right pricing, kick-ass discounts are just a few things that matter. There are large o

This past week Datahut was at Xime, handling a session at their startup event. Post session, we had a chance to interact with some startups and shared our journey about how Datahut bootstrapped to profitability with just the founders doing all the sales. Even though Datahut was formed by three co-founders, we had a lot on our plate from product development, marketing, sales and even grocery shopping ( we couldn’t afford a cook back then). The process of bootstrapping Datahut

Website scraping has been the oldest growth hack technique in the digital marketing book. What was once a simple copy paste of information from a page to a spreadsheet, has now metamorphosed into your go-to strategy for success. Website scraping is a method of extracting data from a website. This data could serve a number of purposes in future business growth decision making. Like building a sales pipeline to monitor where your competitors are setting their prices. One of the

In the era of online marketing, change is the only constant. As new tactics to successfully navigate the market are devised every day, the online marketplace is a labyrinth not everyone can successfully cross. While the e-commerce industry is filled with brands big and small, only a few have managed to leave a mark. Giants like Amazon and eBay have undeniably found great success and with good reason. One thing that has played a key role in their success is their access to a h