Datahut Blog

Online Travel Agencies or OTAs are the dominant force in the travel industry. Their collaborations with major airlines and hotel chains make their service inevitable. But, COVID-19 has created many hurdles. Due to this, in this ultimate battle of survival, data analytics is on the winning side. With data analytics, OTAs can remold their operations and marketing and bounce back even stronger. The COVID-19 pandemic brought a significant economic shakedown. Industry growth fluct

Leading a business is about survival. The Coronavirus crisis has affected businesses worldwide. In these times, your preparedness can save you, and what better way to do that than leveraging data for your next move. By leveraging data analytics, you can improve all areas of your business, be it inventory management or customer satisfaction. Consequently, you can stay ahead of your competitors when the marketplace reopens. What is Data Analytics? Data Analytics is the process

Category management might be the way forward, but data science is the guiding light. Over the years, data analytics has revolutionized the deliverables in all fields. This duo leads to improved effectiveness and dynamics. Data adds multi-dimensional facets to a category. Data not only helps us understand category management better but also, improve our business every passing day. A present-day example of category management Let us all look at Amazon or Flipkart. The number of

The e-commerce industry is enormous, and yet it functions so smoothly. The secret recipe is e-commerce category management. A particular class of experts deals with matters of concern of various categories. These e-commerce category managers are the caretakers of your business. Right from pricing to space allocation, they can manage all of it. Let us take an example of a product in a supermarket or any e-commerce website. We need to present our product in a way th

Amazon is a global platform that harbors buyers and sellers, both. Nowadays, its online presence defines a business. Hence, all merchants are joining this race to become an online retailer. As an Amazon seller, you can easily change your e-commerce game. HOW BEING AN SELLER ON AMAZON WORKS? Your journey as an Amazon seller starts the moment you register on the sign-up link. But it takes a few more steps to be able to begin selling on Amazon. The first of these is to select th

The private equity market is a hyper-competitive arena speckled with investors trying to look for reliable methods to find market indicators that can help them draw insights and thus, place better bids. This requires a considerable amount of due diligence to be conducted before making the decision. ‘Due diligence’ in this context refers to an audit of a potential investment or product to confirm the veracity of all facts, that might include the review of financial records. Th

Every industry in the world is moving towards data-driven decision making, then one of the most popular and highest grossing industries definitely has employed analytics and data sciences in its operations. We are talking about the media and entertainment (M&E) industry. If you are associated with the industry in any way and your question is how to use analytics to maximize the potential in this industry across all domains, you are at the right place! The increased technologi

It is predicted that data science, big data, and machine learning will hold the top spot for hot professions of the future. Data has now become an integral tool for decision making. All human activities generate huge volumes of data every day. And with this, acquiring data science skills now holds an even important position in decision making and studying behavioral impacts in various day to day applications. As a result, the need for data sciences and analytics is constantly

If you are running a business and have tried multiple marketing strategies but still haven’t seen a substantial impact, fret not! You are not alone. Despite several fancy whitepapers and theories available all around, the underlying fundamental is pretty simple! The effectiveness of a marketing and pricing strategy depends on its profitability or its potential to maximize the revenue. While providing a wide range of good quality products and services improves a brands’ reputa

Machine Learning and data analytics have shown a pronounced effect on various aspects of the commercial world and industries. Enterprises are using innovation in the field of data analytics and machine learning to design better marketing campaigns. It also helps generate pricing and customer-centric recommendations and even plan more effective financial budgets. However, the rapid advancements of technological innovation is coupled with an equally swift evolution of the busin

With the influx of predictive analysis and artificial intelligence in retail, data driven insights have enabled corporations to take far-sighted decisions, thus giving them a strong footing amongst the changing trends. There is not a single industry that has not been affected by this huge change in research trend. E-commerce, transportation, and travel were completely different industries a few years ago and the pace at which they have grown and changed is simply astounding.

Data. This is perhaps the most widely used buzzword in the business world today. It is also something no company can efficiently function without. If you happen to be the head of your own firm, you will realize that you spend the better part of your day dealing with data. Data for business comes in all shapes and sizes. Right from historical sales record to the feedback your consumer give, it’s all important information capable of actionable insights. While your BI program mi

In the era of online marketing, change is the only constant. As new tactics to successfully navigate the market are devised every day, the online marketplace is a labyrinth not everyone can successfully cross. While the e-commerce industry is filled with brands big and small, only a few have managed to leave a mark. Giants like Amazon and eBay have undeniably found great success and with good reason. One thing that has played a key role in their success is their access to a h

In this era of humongous data production from every industry, analytics has become the holy grail for growing your business. According to statistics incurred by Infosys, by 2020, global data will grow up to 40 zettabytes, with machine-generated data being projected to increase by 15 times. As Peter Sondergaard rightly quoted, “ Information is the oil of the 21st century and analysis is the combustion oil.” Today, data has reached to an unaccountable magnitude which in turn ca