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The Indian Makeup Industry: Data Analysis of top 10 makeup brands in India

data-analytics

Indian Makeup Industry Analysis Using Market Data

In recent years, India has become a very important market for makeup brands. Thanks to the rising purchasing power of women in urban areas, an increasing focus on beauty and fashion, and a growing middle class, the Indian cosmetics market has boomed. As more and more international brands enter the c

Bhagyeshwari Chauhan Bhagyeshwari Chauhan · Apr 1, 2022 · 12 min read
6 Metrics To Help You Find Your Most Important eCommerce Competitors

Competitor Pricing

Key Metrics to Identify Top Ecommerce Competitors

The competition in the e-commerce space is fierce. Customers are more informed than ever before, and they'll easily spot when a company has great products and service, or if they're just a fly-by-night business.When you know how your competition functions, you can stand out in the industry. You mana

Shivani Pai Shivani Pai · Mar 20, 2022 · 6 min read
Web Scraping For Lead Generation: Get High-Quality Sales Leads

explorations

Using Web Scraping to Generate High-Quality Sales Leads

For any business, acquiring new customers is crucial, and the best way to do this is through lead generation. Your sales team can convert as many leads as possible, but it's a challenge to get thousands of potential customers if your company has limited resources. The process of capturing several t

Tony Paul Tony Paul · Mar 16, 2022 · 4 min read
7 Metrics to Measure Data Quality

data-quality

Essential Data Quality Metrics Every Business Should Track

Data is the lifeblood of a business. When you have good data, your business will be able to make better decisions and see what’s working or not working with ease. Every year, organizations suffer an average of USD 12.9 million due to poor data quality. Not only does the revenue get hit, but the long

Shivani Pai Shivani Pai · Mar 5, 2022 · 4 min read
7 ways to improve the Sales Productivity of your Startup

explorations

How Startups Can Boost Sales Productivity Effectively

If you're a startup founder, one of your responsibilities is to ensure that your team can handle the workload so that you can focus on the more important aspects of running the business. Since sales is one of the biggest components in driving profitability, your sales team must be performing at its

Tony Paul Tony Paul · Feb 18, 2022 · 5 min read
8 Pricing Mistakes Every Online Retailer Should Avoid

Ecommerce Data

Common Pricing Mistakes Online Retailers Must Avoid

In today's world, there are more than 1 billion online shoppers, and that number is only projected to grow. With so many people buying online, it's always hard for an online retailer to know what pricing strategy suits their products the best. There is no sure-shot way to ascertain the most effecti

Tony Paul Tony Paul · Feb 9, 2022 · 5 min read
How to Use Ecommerce Data analytics to Boost Conversion

explorations

Use Ecommerce Data Analytics to Increase Conversions

Suppose you want to figure out why there's a shift in customer behavior and a change in the online shopping trend. In that case, you must opt for data from eCommerce analytics—a process of gathering and analyzing information from different verticals within your brand that directly or indirectly impa

Shivani Pai Shivani Pai · Jan 20, 2022 · 6 min read
How to Build High-Quality Product Data Feeds

data-quality

How to Build High-Quality Product Data Feeds

Product data feeds can either drive your eCommerce campaign to success or failure. According to one report, one in four consumers has abandoned a purchase because of poor product information. Some eCommerce channels even arrive at conclusions on making your product visible for a search query based o

Shivani Pai Shivani Pai · Jan 3, 2022 · 6 min read
How Web Scraping Tools Can Grow Your Dropshipping Business

dropshipping

How Web Scraping Tools Can Grow Your Dropshipping Business

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to h

Tony Paul Tony Paul · Dec 17, 2021 · 6 min read
How Real Estate Web Scraping Works: Use Cases and Benefits

Real Estate

How Real Estate Web Scraping Works: Use Cases and Benefits

It is a wonder the rate at which the real estate industry is expanding. So naturally, the property dealers are trying to keep up with the changing market trends. However, such a volatile industry does not change in days, and several external forces influence it.Real estate agents are often quizzing

Aarathi J Aarathi J · Dec 2, 2021 · 7 min read
How Web Scraping can Benefit Shopify Store owners

Ecommerce Data

How Web Scraping Helps Shopify Stores Grow Faster

Stepping into the world of business in this globalization requires entrepreneurs to think ten steps ahead of their competition. And with the advent of e-commerce, market players have broadened their horizons by venturing into uncharted territory to stay afloat in the industry. Change is the name of

Shivani Pai Shivani Pai · Nov 22, 2021 · 6 min read
How Ecommerce Brands Can Detect and Fight Fake Reviews

Ecommerce Data

How Ecommerce Brands Can Detect and Fight Fake Reviews

Product reviews are an essential part of any e-commerce business. Reviews not only help the buyers decide whether to spend on a product but also prove profitable for the sellers as positive reviews encourage more sales. Additionally, when the reviews are favorable towards the seller, it increases sa

Shivani Pai Shivani Pai · Nov 22, 2021 · 6 min read

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