explorations
You don’t sell the consumer a product, you sell them an experience.Various research conducted on marketing trends and advertising suggest that the consumer was more likely to come to you if they believe in your philosophy and ideology. And what better way to convey that by giving shoppers an experie
explorations
With the trend of big data having swarmed the market, everything is about being three steps ahead in the game. Companies like Uber, Netflix and Amazon have been pioneering in their fields by using insights collected from data analysis. They use big data for everything. Right from product development
explorations
What is the most common ritual of maintaining a kitchen? Cleaning out your fridge every few weeks to ensure you always have the best produce and food products to consume.Ever given a thought to the amount of food you need to discard to maintain a standard of food quality you consume? Now imagine a h
explorations
Every business, big or small, wants to move up the success ladder in their niche, overthrowing their competition. Today’s businesses face tougher competition due to increased market size and a greater number of players in every niche. Such scenarios require a business to stand out in terms of servic
explorations
Companies are not only about the work they do, they are also very much about the people that work there.It is possible for any organization to get the best equipment and latest technology from around the block, but it’s the people that operate them, that make the actually make the technology work to
explorations
Try to sell the same kind of soap to different people and you will fail miserably.Today’s market doesn’t work on the mass sell approach. The consumers are anyway frustrated with the generic offers they see on every platform. These lazy marketing techniques not only require a lot of investment but ar
data-quality
Quality over quantity: A mantra we have been hearing floating around the industry . for a very long time. But when the quantity of data you receive is in such abundance, how will you determine your big data quality?Everyone knows that bad data is troublesome. It wastes time, increases costs, weakens
Ecommerce Data
We all love talking.We chat about the weather, discuss the inflation rates; complaint about the nanny never making it on time and sometimes we just talk to pass time. But these conversations aren’t idle gossips when done right, they are a gold mine. When you and the local shopkeeper near your house
explorations
Imagine the future!It's winter, yet you have to leave for a vacation in the Caribbean. You’re in a dire need of resort wear. 5 years ago, you would have headed to the mall to shop. But today, you shop from your couch by video conferencing with your personal concierge at a retailer where you’ve shopp
explorations
2.5 quintillion bytes of data are created each day.Now imagine all the insights from this data at your disposal. All the information you need, right from the changing market trends to your competitors’ business strategy; you have a chance to know it all. With the right tools and clever use, one can
Ecommerce Operations
There was a time when real estate dealings were discrete, paper-based operations done on a one to one basis. With the rise of the internet and every industry finding its way into it, real estate began to realize its true potential on the web. There is no denying the fact that the internet is the mos
Ecommerce Operations
With the advancement of big data analytics and machine learning algorithms in day to day lives, a modern company today spares no expense in utilizing them for their betterment. From e-retailers, healthcare, tourism, and travel to name a few, each industry is open to exploring the prospects of a data